A blog can be a very effective way of spreading the word about yourself, and your other writing. It can unshroud your knowledge, and create an ongoing relationship with your readers. A good blog is more than just a marketing tool; it’s also an expression of your personality.
An obvious starting point is to post samples of your work that not only show off your skills and writing ability but also leave people wanting more. Post selections from the most exciting parts of your stories but end them just as the action reaches its peak. If you write nonfiction (写实文学), show people what they could achieve, and give them a few steps to get them started.
Give tips, information and advice about the subjects you cover. For example, something about struggling with difficulty and many other issues like this. Your writing tips can also be included, as well as interesting, strange or funny things you discovered during your research. Whenever you contact an expert, ask if he or she has any interesting stories you could use. You may also give background information about your stories and the locations.