广东省佛山市南海区桂城中学2015届高三下学期七校联合交流 英语试题
Ⅰ语言知识及应用（共两节，满分45分）
第一节 完形填空（共15小题；每小题2分，满分30分）
阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising is about creating images, and this is especially true when advertising food and drinks. What the 1 looks like is more important than what it tastes like. If companies hope to sell food successfully, the food must 2 appetizing.
Television advertising of food often uses 3 . Apparently, food looks especially appetizing if it moves. Chocolate sauce looks much more 4 when you see it being poured over ice cream than it does just sitting in a jar.
5 effects also help to sell food: sausages sizzling(咝咝响) in a frying pan are mouth-watering. A TV 6 for a brand of coffee had the sound of coffee percolating(过滤) in the background. The commercial was so 7 that it lasted five years.
The 8 of food and its packaging is also very important. If the color looks 9 , people won’t eat it. Nobody would normally eat blue bread or drink blue beer. Other 10 food colors are purple, gray, and in some cases, white.
How people expect something to taste often influences how it 11 does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water, and almost all people said, “It tastes 12 .”Then the researchers told the other group that the water was tap water. This group said the water tasted a little funny. The word tap created a(n) 13 image of chlorine(氯).
It is the same with 14 . A food manufacturer gave a group of people the same 15 in a glass jar and in a can and asked them to taste it. They all claimed that the product in the glass jar tasted better.
So it seems to be true. Image is everything.
1. A. company B. food C. image D. milk
2. A. look B. taste C. sound D. smell
3. A. sound B. sense C. movement D. imagination
4. A. beautiful B. natural C. clean D. delicious
5. A. Action B. Television C. Music D. Sound
