Unit 5 Inside advertising
Part 2 Teaching Resources
第二部分教学资源
Section 1 Backgrounds for Unit 5 Inside advertising
1. Techniques of advertising
● Rep etition: Some adver tisers concentrate on making sure their product is widely recognized. To that e nd, they simply attempt to make the name remembered through repetition.
● Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to "get on the bandwa gon. "
● Testimonials: Advertisers often attempt to promote the superior quality of their product through t he testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.
● Pressure: By attempting to make people choose quickly and withou t long consideration, some advertisers hope to make rapid sales: "Buy now, before they're all gone!"
Appeal to emotion: Variou s techniques relating to manipulating emotion are used to get people to b
