广东省汕头市金山中学2015届高三第一学期期中考试 英语试题
一、语言知识及应用（共两节，满分45分）
第一节 完形填空 (共15小题；每小题2分，满分30分)
阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并将答案涂在答题卡标号为1~15的相应位置上。
There are different ways to advertise. To advertise effectively today, you must _____ the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 2 .
Some are the 3 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 4 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 5 if you hire someone to be a walking ad or launch a T-shirt advertising, that is, you can print your products on T-shirts of your 6 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 7 .
More____8____ways are as follows: virtual showroom. Build a website to 9 a virtual showroom. Use it when people call to ask 10 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 11 effective, and in the long run, cheap. Nothing is quite as powerful as a public 12 that seizes the public’s attention. You can invite a band to give a performance. Moreover, you can hire famous models to show it __13___.
Of course, word-of-mouth is the best way to promote your 14 . Friends and past customers recommend your products to their family, friends and colleagues.Word-of-mouth _____15___because the information is based on previous positive experiences.
1. A. mind B. favor C.abandon D. appreciate
2. A. content B. product C. individual D. style
3. A. strange B. common C. amusing D perfect
4. A. description B. decision C. discussion D permission
