杭州市2014高考英语冲刺阅读理解选练（10）及答案
高考英语冲刺阅读理解专项
Awareness Weeks （认知宣传周）have become a regular part of Britain’s cultural landscape over the past few years . They started back in 1957, when one charity （慈善机构）, Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cause.
They were right, and soon other charities and campaign （活动）groups followed them. These days , most donations（捐款）to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time “raising awareness” —spreading knowledge of the work they do or the cause they support . They also compete with businesses and trade groups who use awareness weeks as marketing campaigns for their products.
There are now 500 awareness weeks held every year in the UK. No week goes by without one group or another trying to make the British public aware of something, with most held in May or October.
The danger with all these awareness weeks is that people start to become cynical(不信任). Take National Smile Week; it seems like a great idea. Let’s all make each other’s life a little bit happier with a friendly smile. But really it’s just a group of dentists and cosmetics companies trying to sell us toothpaste. It’s enough to make you want to start National Forget About It Week.
“People feel that many awareness campaigns are just marketing exercises,” says Ms Ormiston , who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other . “But 90 per cent of campaigns are run by traditional charities or not for
