第七讲 “深奥难懂”的词义猜测题
Test 1
(2013·湖北省武汉名校高三第二次调研测试)
Each year，we are exposed to ten thousand ads on average.They try to sell us their products by using beautiful art，videos，images or slogans that are catchy.The most famous companies have highly popular logos that can be recognized by almost everybody.For those of you who have seen the movie Finding Forrester，there is that scene where Jamal walks up to some guy with a BMW and asks him what the car logo means.The man did not know the answer and since that day，whenever I saw a famous company logo I tried to find the meaning of it.
Many think the horse on the Ferrari logo represents the horsepower of the cars they manufacture. The story behind it is far more interesting.During World War Ⅰ a pilot，Count Francesco Barraca，painted the horse on his airplane to bring him luck.He had it on his plane because it was the logo of his squadron (空军中队)．Barraca’s mother then convinced Enzo Ferrari to put the logo on his racing cars in the early 1930’s to bring good luck to the drivers.The logo then stayed the same ever since. The yellow on the background represents the birthplace of Enzo Ferrari.
Starbucks started in 1971，in Seattle.The mermaid (美人鱼) represented on the logo is now known by any coffee drinker.It is a mythological sea creature with the look of a female，the only difference being that they have a tail of a fish.The reason why Starbucks incorporated one in their company logo is that it was believed mermaids
