Learning procedures:
Step 1: lead-in:
From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very importan t part in our daily life.
Step 2:Listen and understand
1 What is an ad campaign
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2 What media can you use in an ad campaign?
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3 What questions should we first consider?
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Step 3:Reading for detailed information:
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To build an ad c_________
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