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An overweight, middle-aged man lies dead on a trolley, with a woman weeping over his body. The body' s cold hand still grasps a half-eaten McDonald ’ s hamburger. American doctors‘ TV ad features the image which weakens the slightest of appetites and the line ’ I was lovin ’ it ’
The hard-hitting US television commercial supported by a Washington-based medical group has angered McDonald ’ s by taking an unusually direct shot at the world ’ s biggest fast-food chain this week. The line is a twist on McDonald’ s long-standing advertising slogan, "I'm lovin’ it” and a voiceover intones:“High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”
The commercial,funded by the Physicians Committee for Responsible Medicine ( PCRM )goes further than most non-profit advertising and has drawn an angry reaction from both theChicago-based hamburger multinational and the broader restaurant industry.
The National Restaurant Association criticised it as "irresponsible" and said it was an attemptto scare the public with a ‘‘limited” view of nutrition. A McDonald’ s spokesman said:‘‘This commercial is unbearable, misleading and unfair to all consumers. McDonald ’ s trusts our customers to make food and lifestyle choices that are right for them. ”