Exercise 1

Sparrow failed to grow for another two years, until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

What does the underlined word“them”in Paragraph 2 refer to?

A.Customers of Sparrow restaurants.

B.Sparrow restaurants.

C.Customers of other fast-food chains.

D.Other fast-food chains.