第一部分阅读理解(共两节,满分40分)
语篇阅读(共15小题;每小题满分30
A
Language and communication issues may be the grea-test wall for breaking into the Chinese market. The ability to speak and understand Chinese is necessary to business success. But in addition to having an ability to translate English into Chinese, the ability to translate Chinese into
English is also priceless. It can help improve advertising and marketing efforts and assist in business -to-business efforts.
The Chinese economy is red hot. It has been growing by 10 percent per year since the 1980s and continues to develop into the new time. But what many American companies have learned is that you have to speak Chinese in order to get into the Chinese marketplace. There are other barriers of course, as in any emerging economy, but the basics of being able to speak Chinese or at least having marketing information translated into Chinese are a big difficulty to overcome.
The other barriers may fall once you have the ability to translate English into Chinese, but unless you do, it will remain a major barrier to your business success in China.
Other barriers to successful investment and marketing in the Chinese economy are also tied to the ability to translate English into Chinese. They include any advertising of goods and services to the Chinese market as well as marketing initiatives to the Chinese business -to-business marketplace. Another ability issue involving language is that someone in the organization will also have to be able to read, understand and translate Chinese information and materials into English
It is not easy to break into the Chinese market without good English-to-Chinese translation and
Chinese- to-English translation services, but if you get the language and two-way communication matter right, your chances of success in the hottest market on earth will become much better.
1. According to Paragraph 1, the ability to ________ is as important as the ability to speak and understand Chinese.
A. speak very good English in China
B. translate Chinese into English
C. improve advertising and marketing efforts
D. assist in business-to- business efforts
2. Many American companies learned that _________.
A. speaking Chinese is not big difficulty for them
B there is only a language barrier to entering the Chinese market
C. they will easily achieve success in the Chinese market
D. to break into the Chinese market, you must speak Chinese
3. It will be much easier to break into the Chinese market if you ___________.
A know more about Chinese language and culture
B. can Improve advertising and marketing efforts
C get Chinese and two-way communication right
D have a good Chinese-to- English translation service
4. Which would be the best title of the passage?
A. Master Chinese to enter the Chinese market
B. English-to-Chinese translation is valuable
C. What disappoints American companies
D. China is the hottest market in the world
