In writing a letter of application£¬bear in mind that the things a possible employer is most    4     to want to know about are your qualifications£¬your achievements and your aims. The opening paragraph is perhaps the most important part. If the first few sentences fail to    5     the reader’s attention£¬the rest of the letter may not be   6     at all. Try to key your opening remarks to the needs or interests of the employer not to your own need or desires. For example£¬instead of beginning with “I saw your    7    in today’s paper.” You might say, “I have made a careful study of your advertising during the past six months” or “I have made a survey in my neighborhood to find out how many housewives    8     your product and why they like it.”