Almost everybody in America will spend a part of his or her life behind a shopping cart. They will in a lifetime, push the chromeplated_contraptions many miles. But few will know — or even think to ask — who it was that invented them.
Sylvan N. Goldman invented the shopping cart in 1937. At that time he was in the supermarket business. Every day he would see shoppers lugging groceries around in baskets they had to carry.
One day Goldman suddenly had the idea of putting baskets on wheels. The wheeled baskets would make shopping much easier for his customers, and would help to attract more business.
On June 4,1937, Goldman's first carts were ready for use in his market. He was terribly excited on the morning of that day as customers began arriving. He couldn't wait to see them using his invention.
But Goldman was disappointed. Most shoppers gave the carts a long look, but hardly anybody would give them a try.
After a while, Goldman decided to ask customers why they weren't using his carts. “Don't you think this arm is strong enough to carry a shopping basket?” one shopper replied.
But Goldman wasn't beaten yet. He knew his carts would be a great success if only he could persuade people to give them a try. To this end, Goldman hired a group of people to push carts around his market and pretend they were shopping! Seeing this, the real customers gradually began copying the phony (假的) customers.
As Goldman had hoped, the carts were soon attracting larger and larger numbers of customers to his market. But not only did more people come — those who came bought more. With larger easiertohandle baskets, customers unconsciously bought a greater number of items than before.
Today's shopping carts are five times larger than Goldman's original model. Perhaps that is one reason why Americans today spend more than five times as much money on food each year as they did before 1937 — the coming of the shopping cart.
本文是一篇记叙文。讲述了购物车的发展史。购物车的发明者Sylvan N. Goldman为了使购物简易化,也为了扩大生意,发明了购物车。而现在购物车也有了很大变化,更加适应顾客需求。
1.What do the underlined words “chromeplated contraptions” in the first paragraph refer to?
A.Baskets. B.Private cars.
C.Suitcases. D.Shopping carts.
答案:D
解析:词义猜测题。由全文大意以及第一段内容和“shopping cart”可知,画线处所在句句意为“他们的一生中将推购物车数英里”。
2.What was the purpose of Goldman's invention?
A.It was to prove him to be a good inventor.
B.It was to reduce the burden of his employees' work.
C.It was to make shopping easier and attract more business.
D.It was to help the disabled make shopping easily in his market.
答案:C
解析:细节理解题。由第三段中的“The wheeled baskets would make shopping much easier for his customers, and would help to attract more business.”可知,Sylvan N. Goldman是为了吸引顾客以及让购物简易化而发明带轮子的购物车。
3.Goldman hired a group of people to push carts around his market in order to ________.
A.attract people to buy things in his market
B.encourage people to use his shopping carts
C.make his market different from the others
D.keep the groceries from being stolen
答案:B
解析:细节理解题。由第七段“But Goldman wasn't beaten yet. He knew his carts would be a great success if only he could persuade people to give them a try.”可知,Sylvan N. Goldman是为了鼓励人们使用推车。
4.What can we infer from the last paragraph?
A.Goldman will become very famous because of his invention.
B.Goldman's invention will be regarded as the greatest one in the world.
C.Supermarket business has benefited a lot from Goldman's invention.
D.There will be nothing that can replace Goldman's invention.
答案:C
解析:推理判断题。最后一段“Perhaps that is one reason why Americans today spend more than five times as much money on food each year as they did before 1937 — the coming of the shopping cart.”意为随着购物车体积增大人们购物消费也变多了。推理可知购物车促进了商业发展。