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(京津鲁琼专用)2020版高考二轮复习专题五书面表达层级三第三讲概要写作专题强化训练(英语 解析版)
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  • 资源类别试题
    资源子类二轮复习
  • 教材版本不限
    所属学科高中英语
  • 适用年级高三年级
    适用地区全国通用
  • 文件大小962 K
    上传用户123wangyan
  • 更新时间2019/11/17 14:36:42
    下载统计今日0 总计40
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阅读下面短文,根据其内容写一篇60词左右的内容概要。
If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious fries—this is how they get them to taste so good by the way—it’s actually psychological, and it has to do with the colors of their logo.
The colors red and yellow were chosen for a specific reason—and no, it wasn’t because they looked nice with Ronald McDonald’s clown­like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jump­start your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s sign is so easy to spot on a crowded road.
The brain processes color before it processes words or shapes, so that’s why the fast­food chain chose these two colors for their logo and brand. Red and yellow makes you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.
McDonald’s has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises have started to incorporate more of the color green into their storefronts and interior design because it’s associated with nature and being environmentally friendly, something McDonald’s has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel fuel.
So, next time you pass a McDonald’s, don’t be surprised if you find it really hard to resist going in and getting a burger and coke.
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One possible version
The reason why people can’t resist the temptation of McDonald’s is psychologically connected with colors of the logo.(要点1) Yellow and red are chosen to help increase people’s appetite and make the store sign easy to spot.(要点2) Another reason is that the human brain processes color before words or shapes.(要点3) Nowadays McDonald’s take advantage of the color philosophy to become more environmentally by incorporating more of the color green into their store design.(要点4)
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