A
Millions of people pass through the gates of Disney’s entertainment parks in California and Florida each year.What makes the places an almost universal attraction?What makes foreign kings and queens and other important people want to visit these Disney parks?Well,one reason is the way they’re treated once they get there.The people at Disney go out of their way to serve their “guests”,as they prefer to call them,and to see that they enjoy themselves.
All new employees,from vice presidents to part-time workers,begin their employment by attending Disney University and taking “Traditions(传统)I”.Here,they learn about the company’s history,how it is managed,and why it is successful.They are shown how each department relates to the whole.All employees are shown how their part is important in making the park a success.
After passing “Traditions I”,the employees go on with more specialized training for their specific(具体的)jobs.No detail(细节)is missed.A simple job like taking tickets requires four eight-hour days of training.When one ticket taker was asked why it took so much training for such a simple,ordinary job,he replied,“What happens if someone wants to know where the restrooms are,when the parade starts or which bus to take back to the campgrounds?We need to know the answers or where to get them quickly.Our constant aim is to help our guests enjoy the park.”
Even Disney’s managers get involved in the daily management of the park.Every year,the managers leave their desks and business suits and put on special service clothes.For a full week,the bosses sell hot dogs or ice cream,take tickets or drive the monorail(单轨车),and take up any of the 100 jobs that make the entertainment park come alive.The managers agree that this week helps them to see the company’s goals more clearly.
All these efforts to serve the public well have made Walt Disney Productions famous.Disney is considered by many as the best mass service provider in America or the world.As one longtime business observer once said,“How Disney treats people,communicates with them,and rewards them,is in my view the very reason for his fifty years of success ...I have watched,very carefully and with great respect and admiration,the theory and practice of selling satisfaction and serving millions of people on a daily basis,successfully.It is what Disney does best.”
21The first day they come to Disney parks,all new employees .
A.begin by receiving on-the-job training
B.must learn several jobs
C.begin as ticket takers
D.have already attended Disney University
答案:A
解析:细节理解题。由第二段中的“Allnewemployees...byattendingDisneyUniversityandtaking‘Traditions(传统)I’”可知,新员工先要进行岗前培训。
22Eachyear,managerswearspecialserviceclothesandworkintheparkto .
A.setagoodexampleforemployees
B.remindthemselvesoftheirbeginningsatDisney
C.gainabetterviewofthecompany’sgoals
D.replaceemployeesonholiday
答案:C
解析:推理判断题。由倒数第二段可推知,经理们穿上特别的工作服装在迪士尼乐园工作,实际上为了更好地了解公司的办园目的。
23WhichofthefollowingisNOTtrueaccordingtothepassage?
A.TouristslearnthehistoryofDisneyinitsentertainmentparks.
B.Disneyattractspeoplealmostfromallovertheworld.
C.ParadesareregularlyheldinDisney’sentertainmentparks.
D.Disney’smanagersareabletodoalmostallkindsofworkintheDisneyparks.
答案:A
解析:推理判断题。迪士尼乐园以其众多的游乐节目吸引世界游客;从副总裁到一般职员均受过专业培训,故均能胜任各项工作;游客在此可尽兴游玩,但却不必在游乐中学到该乐园的历史。该题可以用排除法得知答案。
24Thispassageismainlyabout .
A.howDisneyemployeesaretrained
B.thehistoryandtraditionsoftheDisneyenterprises
C.whyDisneyenterprisesmakealotofmoney
D.theimportanceDisneyplacesonservingpeoplewell
答案:D
解析:主旨大意题。文章主要讲述了迪士尼乐园成功经营的秘诀,由此可知答案。
