A
From an innocent children’s cartoon character to a top cultural icon, Peppa Pig, a British preschool animated TV series, has undergone an amazing journey in adapting to Chinese culture and China’s market.
2015
In June, the Peppa Pig TV series was introduced to the Chinese market by Entertainment One and first aired on the CCTV Children’s Channel. Shortly after its publication, Peppa Pig attracted billions of views on social media platforms like iQiyi, Youku and Tudou.
2016
The Peppa Pig TV series was broadcast on the CCTV Children’s Channel for a second round. It also gained more viewers on the Golden Eagle Animation Channel, Hunan TV.
2017
The phrase “Peppa Pig Girl” became one of the hottest buzzwords on China’s Internet. It refers to a girl who holds a positive attitude toward life even though she tends to be lazy in her daily life. She might look a bit silly and often have tasty food as a top priority on her mind.
2018
Rumors claimed that Peppa Pig was banned from Douyin, China’s major video sharing platform, saying it “violates (违反) the community regulations and has not passed censorship (审查制度)”. In May, however, representatives from Douyin said the app was not forbidding Peppa Pig.
2019
According to Entertainment One, more than 40 million Peppa Pig books have been sold since its second round broadcast on CCTV. In the year of the Pig, more companies are adding Peppa-themed elements to their products for promotion.
21. Since ________, more than 40 million Peppa Pig books have been sold.
A. 2015 B. 2016 C. 2017 D. 2018
22. What does the passage mainly talk about?
A. Peppa Pigs journey to become a Chinese cultural image.
B. Peppa Pigs high economic value in China.
C. The causes of the great popularity of Peppa Pig TV series.
D. The Introduction of Peppa Pig to the whole world.
23. What can we learn about Peppa Pig according to the passage?
A. The TV series was first broadcast on Hunan TV.
B. Food is the favorite of a Peppa Pig Girl, who is silly.
C. Year of the Pig will help promote the sales of the Peppa-themed products.
D. Peppa Pig was banned in Douyin because it broke the law.
