A
(湖南省长沙市雅礼中学、河南省实验中学2018届高三联考)LIANG TAO sold 80 pink Givenchy bags in 12 minutes.Becky Fang sold 100 Mini Cooper cars in just five.Both are wanghong, literally “redhot on the web”．Every day millions of Chinese search social media for wanghong posts or tune in to livestreams for wanghong's opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's ecommerce industry in the process.
A few of wanghong have been hired by luxury brands.JaegerLeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitterlike microblog.Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or socialmedia apps such as WeChat are influenced by wanghong's public support.The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause lastminute design changes.
This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions.Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.
Another challenge comes directly from wanghong themselves.They increasingly make money not merely from online support or advice but by launching their own ecommerce stores.Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese marketresearch firm (the rest came mostly from liveshow tips and adverts)．
Some wanghong are going a step further.In November Becky Fang launched her own clothing line.Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers.By creating her own brand, Becky's Fantasy, she have full control of the quality.She also gains a new income.For the time being only 35% of wanghong follow Becky Fang's example, iiMedia Research estimates.But it expects the model to become an industry in its own right, including entertainment and ecommerce, and driven by online data.
1．Why can wanghong use their popularity to make money?
A．Because they are Internet stars.
B．Because they use social media.
C．Because their opinions influence fans.
D．Because they can shake the ecommerce industry.
2．What is the characteristic of the products supported by wanghong?
A．It is fansbased.
B．It is socialmediabased.
C．It is designshared.
D．It is youthtargeted.
3．What are the challenges for retailers?
A．Online support and advice.
B．Increasing sales of goods online.
C．Quick responses to the market changes.
D．Wanghong's opinions and ecommerce stores.
4．Why do some wanghong create their own brands?
A．Because they want to attract more fans.
B．Because they want to share with their followers.
C．Because they want to set up a new industry model.
D．Because the brands they speak for can't satisfy their fans.
【答案与解析】
1．C 细节理解题。根据第一段中Every day millions of Chinese search social media for wanghong posts or tune in to livestreams for wanghong's opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity…可知，网红会利用自己的人气赚钱，那是因为他们的观点影响着粉丝。故C项正确。
2．A 推理判断题。根据第二段中The length of a dress might be decided by a survey of a wanghong's fans；…some of which can cause lastminute design changes.可知，网红所支持的产品的特点是以粉丝为基础的。故A项正确。
3．D 细节理解题。根据第三段中This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions.和第四段的内容可知，网红的观点和他们开设的网上商店是对零售商的挑战。故D项正确。
4．D 细节理解题。根据最后一段中…the brands she supported did not always match the trends she was sharing with her followers.可知，网红之所以创造他们自己的品牌是因为他们代言的品牌不能满足他们的粉丝。故D项正确。
