A
(2019·贵阳适应性考试)When the weather's hot，do you enjoy a glass of Brad's Drink while watching your TV made by Tokyo Telecommunications Engineering，and surfing the web using a search engine called BackRub？No？Neither do I．That's because all these companies have changed their names.
Brad's Drink is now Pepsi.The mouthful that was Tokyo Telecommunications Engineering has become，simply，Sony.And BackRub is now known as Google.Though I must admit，the idea of a back massage does sound good right now!
Joking aside，choosing the right name for your startup is a serious matter.Think of the case of a small Canadian company called Research In Motion，who in 1998 had just developed a hightech mobile phone that could send emails.
They were torn between names like MegaMail and ProMail.Then they sought the help of consulting firm Lexicon，who specializes in brand names.They had other ideas.They brainstormed words connected to enjoyment and freshness.Someone said“strawberry”．Then someone else suggested“blackberry”．
Lexicon's boss added two capital letters，and there you have it：BlackBerry was born.Since then it has sold over 33 million handsets to customers around the world.Would it have sold as well if it was called MegaMail？Who knows?
Recently，BlackBerry sales have been overtaken by Android phones and Apple's iPhone.Lexicon's founder David Plaeek is a big fan of simple brand names like those Apple chooses：the iPhone.They took a household word and by putting one letter in front of it，it ends up being game changing.
So，for all you entrepreneurs(企业家) out there，make sure you allow time to develop a catchy and memorable name.Think about what makes your company different.What's your USP(独特卖点)？Maybe you can reflect that in your name.
What about you？What would you call a company if you had one?
【语篇解读】 本文主要讨论了给公司或产品起名字的艺术。
1．Which of the following is the original name of BlackBerry?
A．Brad's Drink.
B．Tokyo Telecommunications Engineering.
C．BackRub.
D．MegaMail and ProMail.
D [细节理解题。根据第四段第一句“They were torn between names like MegaMail and ProMail”可知，黑莓的原名是MegaMail和ProMail，故选D。]
2．What is Lexicon?
A．A consulting company.
B．A handset company.
C．A drink company.
D．A telecommunication company.
A [细节理解题。根据第四段第二句“Then they sought the help of consulting firm Lexicon，who specializes in brand names”可知，Lexicon是一个专门给品牌起名字的咨询公司，故选A。]
3．What is Lexicon good at?
A．Giving proper names to persons.
B．Giving proper names to a brand.
C．Making Android phones.
D．Making its company different.
B [推理判断题。根据第四段第二句“Then they sought the help of consulting firm Lexicon，who specializes in brand names”可知，Lexicon是一个专门给品牌起名字的咨询公司，故选B。]
4．What would be the best title for this passage?
A．The Art of Designing
B．Apple's iPhone
C．The Art of Naming
D．Research in Motion
C [标题判断题。根据第一段最后一句“That's because all these companies have changed their names”，并结合全文的内容可推知，本文主要讲的是给公司或产品起名字的重要性，即“起名字的艺术”，故选C。]
