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[2019·湖南衡阳联考]
Tricks of the Trade
Here are some of the ways companies try to get you to buy their products. See if you can spot any of them the next time you watch an ad.
What a Character! Companies often use mascots to sell their products. A memorable mascot like a rabbit that loves cereal makes you immediately think of the product.
Convincing Colors：Many foods come in brightly colored packaging meant to grab your attention. Different colors can create different feelings. For example, research shows that red and yellow can make you hungry.
Name That Tune: Have you ever had a song from a commercial stuck in your head? Companies create catchy jingles and slogans to make sure you don't forget their products.
Making Your Mouth Water: Have you noticed that food in commercials often looks better than it does in real life? That's because advertisers hire people called food stylists to make burgers look extra juicy and chips extra crispy.
Star Power: Companies pay actors, athletes, and singers to promote their products. The idea is that people will want to eat and drink the same products as the celebrities they admire.
【语篇解读】 本文是一篇说明文。文章主要介绍了几种公司使顾客买其产品的秘诀。
【亮点句积累】 That's because advertisers hire people called food stylists to make burgers look extra juicy and chips extra crispy.
译文：这是因为广告商雇用了叫做食品设计师的人，让汉堡看起来格外多汁，薯条则格外脆。
【词汇积累】 trick n．秘诀；诡计；窍门 spot v．发现 convincing adj.令人信服的 think of 想到
1．In the first trick, what do companies try to associate their products with?
A．Trademarks. B．Mascots.
C．Logos. D．Symbols.
答案与解析：B 考查细节理解。根据“Companies often use mascots to sell their products.”可知，第一个秘诀讲述了公司经常将吉祥物与他们的产品联系起来。故正确答案为B。
2．Research shows that the color yellow can ________.
A．increase a person's appetite
B．inspire a person's imagination
C．sharpen a person's eyesight
D．motivate a person's creativity
答案与解析：A 考查细节理解。根据“research shows that red and yellow can make you hungry”可知，研究表明，红色和黄色会让你觉得饥饿，从而增进食欲。故正确答案为A。
3．Food stylists try to promote the food by taking advantage of a person's sense of ________.
A．hearing B．touch
C. sight D. smell
答案与解析：C 考查推理判断。根据“That's because advertisers hire people called food stylists to make burgers look extra juicy and chips extra crispy.”可推知，食品设计师利用人们的视觉来推销食品。故正确答案为C。
