Ⅰ.阅读理解
A
Bring any group of business owners or managers together，ask them the best way to promote their organizations，and you'll get different answers.That comes as no surprise.When it comes to promoting a business，trying to find the single choice is rarely wise.You'll see business owners and managers try radio advertising.When that doesn't produce the results they want，they'll change to sending direct mail.When that doesn't create a jump in sales，they'll buy TV commercials.When that falls short of their expectations，they'll try a new online strategy...and it goes on and on.
For most companies，the best approach is a mix of different channels，organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors，including the company itself，its audience，the message being conveyed，the environment，and many more.
Just that radio worked well for a company's last effort doesn't mean that TV advertising wouldn't be a better choice this time.Or maybe the right channel is direct mail.There's no simple answer，because there are so many variables. If your audience is broad，then maybe radio or newspaper advertising is the right choice.If you're
