Ⅰ.Choose the best answers according to How do you build an ad campaign.
1．What should be done first to determine the target audience?
A．Do a little research.
B．Create the message for the right people.
C．Know what the audience already think.
D．Get to know the audience.
2．How can a researcher know the way the audience will react?
A．Planning some questions.
B．Talking with the audience.
C．Gathering information from the research.
D．Guessing how the audience will react.
3．Which of the following is NOT the step of building an ad campaign?
A．Doing research on the topic.
